Results: easyJet

Clear Guidance on Sector Trends

In October 2006, a leading hedge fund commissioned a YouGovExecution (YGX) research project on easyJet. YGX surveyed 2,000 people that had flown in the prior 12 months – 1,000 of whom had flown with easyJet. The findings of the project were encouraging for the company:

• Room for growth – both in terms of customer penetration and share of wallet
• Few impediments to capturing share in the business travel sector
• Further opportunities for cross-selling products and services
• Positive momentum in terms of key evaluation criteria

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