About: Primary Research

Returning Alpha

YouGovAlpha uses primary research to gain insights into the market place performance of sectors and companies ahead of trading statements and publicly available information. Our research findings, primarily based on an unrivalled on-line polling platform, are available to investment sector clients globally. We are also proficient in deploying other research techniques (telephone – CATI, face to face - intercept, postal) and will use these where appropriate.

YouGovAlpha undertakes bespoke projects for individual clients and syndicated research projects for a limited number of subscribers. We limit the number in order to preserve the competitive edge the customer gains from the research. YouGovAlpha also uses its extensive resources to compile syndicated indices for subscriber clients seeking to track consumer behaviour in selected sectors.

YouGovAlpha understands the need to ask the right questions to the right people to test the right hypotheses. We employ sophisticated statistical analysis methods which help ensure we reach robust conclusions.

YouGovAlpha benefits from YouGov's on-line research capabilities and class leading 'sampling' and 'weighting' techniques to ensure our surveys have a sample that is representative of the target market. YouGovAlpha is the only dedicated market research provider with services tailored to the specific needs of fund managers and investment professionals, without conflict of interest. We work closely with our clients to understand their issues and objectives and then deploy our wide-ranging expertise to develop research solutions that deliver the precise information they require.