About: Panels

Statistically Robust

YouGovAlpha – through our parent company YouGov – has direct access to a pre-registered polling panel 210,000+ individuals in the UK, together nationally representative of all social, behavioural and demographic categories. The panel is constantly updated in terms of demographic profile – income, no. of children, region, profession etc. Sampling and weighting techniques used in the process ensure that results are statistically robust, even within demographic and/or behavioural segments. B2B research is facilitated through panellist profiling information on (inter alia): job title, sector, company size. YouGovAlpha also has access to a variety of professional sectors such as lawyers, independent financial advisors and politicians through YouGov partners.

Where a target market has a low incidence rate, we use YouGov's monthly 'Oracle' to identify panellists who meet the desired criteria e.g. bingo players and self storage users. We also use 3rd party information providers and other YouGov group companies to facilitate research into 'specialist' groups e.g. radio-oncologists, IFAs and builders.

Outside of the UK, we work with further YouGov partners - carefully selected as having a comparable approach and quality to YouGov - to provide the required samples. As YouGovExecution, we have conducted surveys in the UK, France, Germany, Italy, Spain, and the US.