About: On-line Polling

An Unparalleled Research Platform

Over the past decade, the internet has revolutionised many spheres of activity for both consumers and businesses across the UK, Europe and the world and for many it is increasingly a way of life. Internet penetration levels are already very high and are increasing daily, facilitated by the wider availability of technology such as broadband and wireless and decreasing costs of access.

Consequently, the internet provides a natural platform on which almost all primary research can be undertaken. The internet has revolutionised the way in which market research is now conducted resulting in greater reach, more complex and engaging surveys, faster turnaround. Arguably, this all leads to greater accuracy and timeliness of results. Over the last 5 years, YouGov has established an unparalleled track record of accuracy with an average error rate of less than 1% across all published results. Where required, we are also proficient in employing alternative research approaches such as telephone – CATI, face to face - intercept, postal.

YouGovAlpha uses experienced consultants, high quality on-line panels and flexible survey software to undertake research surveys that are fast, representative of the target market, accurate, high quality and cost effective.

• Faster
  Responses are entered directly into the on-line survey system, removing the need for separate data entry. The software allows surveys to be programmed and deployed very quickly – for most surveys, within a day of the survey content being finalised – and there is no requirement to train interviewers.
• Representative
  High quality on-line panels contain extensive information regarding the panel members, providing the facility to define very specific sampling requirements for both consumer and business-to-business research. Our leading edge weighting techniques are deployed, where necessary, to ensure that the final results are representative of the specific market being surveyed.
• Accurate
  Good on-line surveys are designed to be engaging. They can incorporate media rich content – audio files, images and video – to better describe the issues being addressed. On-line surveys are non-intrusive. Panel members have registered to take part in surveys, and consequently their responses are more considered. As there is no interviewer involved, respondents are not biased by any personal interaction when providing their responses to questions.
• Cost Effective
  Online surveys do not carry the extensive field costs – particularly labour and consumables costs – that are inherent in traditional research methods